Clix It Acne Eraser Pen Adult Acne is a DRAG
Marketing problem: Clix It is a small cosmetic Indie brand that creates acne solutions. What sets them apart from other regimens is that it does contain the usual ingredients reported to treat acne. Such as, . The problem is the packaging is too small, contains less product than usual tubes that are meant to do the same thing. The price point is too high for the audience to which the product should be directed towards. Needs to offer a bigger variety of products.
Demographics - Age 16 - 25 years old, mainly females.
Psychographics - enjoys wearing makeup, the hierarchy of needs; (self-actualization), wants to clear skin, to use a less heavy product.
Promotional Marketing Media Vehicles: Instagram ads,