Embark Portsmouth Campaign

Marketing problem: The town of Portsmouth, NH is a place that although has a lot of tourism, their popularity as the place to go has since diminished. In order to revamp their image, I created a new logo as well as marketing materials for print and direct mail that can be sent to people in the area. As well as a discounted ticket for students for Water Country for the warmer months since it’s so close to the city.

Potential audience:

Demographics - 18-24 millennials, college kids, UNH primarily or other surrounding schools

Psychographics - People who like to shop, people who enjoy being close to the beach.

Promotional Marketing Media Vehicles:Print ads, Email blast/ad, hashtag for Twitter and Instagram