Embark Portsmouth Campaign
Marketing problem: The town of Portsmouth, NH is a place that although has a lot of tourism, their popularity as the place to go has since diminished. In order to revamp their image, I created a new logo as well as marketing materials for print and direct mail that can be sent to people in the area. As well as a discounted ticket for students for Water Country for the warmer months since it’s so close to the city.
Demographics - 18-24 millennials, college kids, UNH primarily or other surrounding schools
Psychographics - People who like to shop, people who enjoy being close to the beach.
Promotional Marketing Media Vehicles:Print ads, Email blast/ad, hashtag for Twitter and Instagram