Marketing problem: FitLab is a fitness club that just opened in New Hampshire. They so far have several locations, most of which are located near Planet Fitness clubs. The problem is that they have not done an effective job of promoting the club as being welcoming to all walks of life, especially women, en they have multiple things that would help out your everyday Mom. in fact at first glance you would never know that it was a family fitness.
Demographics - Moms ages 20’s-50’s, middle class income.
Psychographics - want to maintain fitness, lose weight, and get healthier as a family but that want a place to do it comfortably and with a range of classes and equipment like what FitLab has to offer.
Promotional Marketing Media Vehicles: Print ads for social media and the newspaper, banner ad.