To Write Love On Her Arms "Day of Self Love" campaign
Marketing problem: To Write Love On Her Arms is a non-profit organization that acts to support and help heal young people. They became really popular on MySpace and since then they haven’t had the most active presence in the online community. Creating a nationwide event would help in
getting their name back out there, but as well reinforcing the message and mission of individual the purpose that started the organization.
15-20 young women
Young women who use a lot of social media, those dealing with self
esteem issues and looking for help.
Promotional Marketing Media Vehicles:
Print Ad, Poster, Press Release